Phishing simulation software often offers to output a value for "e-mail opened". For this purpose, a "tracking image" is implemented in the e-mail. The image is reloaded from the server when the e-mail is opened, which makes it possible to determine the value for "e-mail opened". The evaluation thus becomes more realistic, because the pure number of sent e-mails also includes all employees who are, for example, on vacation, sick, in partial retirement, on maternity leave, etc. and therefore cannot open the e-mail.
So far, so good. However, Outlook blocks the download of pictures from "untrusted" senders. This means that an "e-mail open" is only counted if a user consciously clicks on "Download picture" in addition to opening the e-mail.
The only workaround to automatically load the tracking images is to add the sender addresses to the users' "SafeSenderList". Then the images will be loaded automatically as soon as the email is opened. Only with this setting the value "Email opened" provides a realistic picture.
However, this is not a central setting, but must be done for each recipient individually in their mailbox. You can use Powershell scripts for this in Exchange (On Premise and Cloud):
Add to SafeSenderList
Set-MailboxJunkEmailConfiguration -Identity "user1@company.com" -TrustedSendersAndDomains @{Add="phishingdomain.com"}
Remove from SafeSenderList
Set-MailboxJunkEmailConfiguration -Identity "user1@company.com" -TrustedSendersAndDomains @{Remove="phishingdomain.com"}
Unfortunately, this only works per mailbox, so you need a loop with all mail addresses.
You can find more information at
https://docs.microsoft.com/en-us/powershell/module/exchange/set-mailboxjunkemailconfiguration
Since click rates for phishing simulations are always influenced by many different factors ( degree of difficulty of the simulation, number of addressees, warnings in open-plan offices, warnings by emails within a team, blocking by an eager administrator, etc.), the effort for tracking "email opened" is already rather something for enthusiasts. We usually recommend saving the effort and not taking click rates too seriously in general. đ